About

The operator behind the build.

BoyTwigg is run by one operator who has done this work at companies that run at scale, and brings that discipline to yours.

The operator

Alex Malebranche

Houston-based strategy and operations professional. U.S. Army veteran with a military intelligence background. Enterprise experience at AWS, GitHub, Cloudflare, Amazon, and Plume Design. PMP certified, executive MBA, and active operating work inside a venture capital firm. Every engagement is built and run directly by the founder. No account managers, no handoffs, no junior team learning on your time.

Experience first, AI second. The technology only matters if it fits how you actually operate.

Why BoyTwigg

What that approach produces.

Smarter design
Systems shaped by discovery of how you work, decided before anything is drafted. No templates, no guessing.
Complete workflows
Full lifecycle coverage with error handling and escalation built in, not happy-path demos that break on contact.
Measurable outcomes
Hours returned, records migrated, workflows automated. Every engagement is judged on numbers, not vibes.
What else we do

Beyond the entourage.

Fractional COO

Operations, run by an operator.

Operations audits, systems architecture, and workflow automation on flat monthly retainers, for teams that need an operator rather than an agent team.

Systems and migration

One source of truth, zero data loss.

Relational databases, CRM builds, and migrations that move every record intact. A recent build moved 844 contacts, 31 matters, and 25 billing records with nothing dropped.

Automation and vendors

Workflows that cover the whole lifecycle.

Discrete automations with error handling and escalation built in, plus vendor evaluations that pick tools for your budget instead of a template stack.

Workshops and speaking

Rooms that leave with working tools.

Sessions on AI productivity, entrepreneurship, and mental wellness, including a series built for student athletes and athletic departments, with 30 days of follow-up.

Work with the operator directly.